On the web activities on the units could become a $10.5 million business by 2011 from $981 million in 2007, relating to advertise researcher IDC. In 2007, on line console revenue are at 2.5% of complete world wide video game market revenue, including console and mobile equipment and pc software revenue. By 2011, revenue from attached consoles may signify 18.6% of overall market revenue.
Though subscription revenue for advanced online companies and games may develop from $476 million in 2007 to around $2.4 billion in 2011, their share of online console revenue will decline from 48.5% in 2007 (already downLELE189 from a most of 86.5% in 2006) to 23.2% by 2011.
Downloadable content (DLC) consisting of activities and game-related goods, which at $35 million in 2006 displayed a 13.5% industry share of online unit revenue, will become related consoles' major revenue source in 2007, growing from $493 million in 2007 to $7.2 billion in 2011. In 2011, game-centric DLC is likely to make up 68.6% of on the web revenue.
Marketing revenue from sponsored solutions, in-game ads, and solution positioning in linked consoles can reach $12 million in 2007, placing the very first significant online unit advertising spend. Advertising revenue may develop to $858 million in 2011, having an 8.2% industry share of online revenue.